In-Mould Labelling

In-mould labelling is a highly specialised skill. First, it is important that the labels can be incorporated without difficulty and without being rejected. A vital factor is how the mould is placed. Second, the label and the moulded product need to form a technically perfect unit. The right materials have to be selected to ensure proper adhesion. Lastly, optical qualities also play an important part: a perfect print using light-resistant and heat-proof inks, including clear colours and attractive metallic effects.
An aspect that is often overlooked is importance of matching the sheen of the in-mould label to the moulding itself, a problem that is familiar to many specialists. Posterama can give each in-mould label the right degree of mattness to match the plastic product, creating a single unit without unsightly
differences in sheen: a valuable innovation!