Bicycle industry - paintmasksOnce upon a time, bicycles were given a few small decals on their black coating, and that completed the bicycle's styling. Sometimes some piping was added to the mudguards or the chain guard, but that was already considered quite fancy. Next frames were introduced in different colours, followed by bicoloured frames with a hard or soft cut, and the decals were applied under the coating. To protect the coating against blemishes, bicycles with a derailleur system were given rear fork guards and ladies' bicycles were given instep guards. Sometimes the chain guards or coat guards were also decorated using prints or coloured stickers to match the rest of the bicycle.
By this time, hard transitions between the colours on a bicoloured frame were no longer created just by means of a straight hard cut. Paintmasks made other forms possible, as had been common in the world of ATBs and racing bicycles. The large productions of town bicycles (standard and electric) called for an economic solution, since normal paintmask film was not heat-proof, which caused a great deal of failure.
Posterama developed heat-resistant paintmask films, which made it possible to create an attractive border between two different colours. A decal set, which has become increasingly large, is used to decorate almost the entire frame and create an attractively styled bicycle, with coloured or partially coloured or stickered parts completing the styling.
Posterama has always been a trendsetter when it comes to developing new products to make this possible. Would you like to learn more? Contact Posterama.